With over 20 years of experience in the digital and business operations spaces, Todd Barrs draws from a diverse set of engineering and digital marketing expertise to help businesses succeed in driving revenue at scale. His skillsets include digital strategy, AI automation, digital transformation, marketing operations, customer experience (CX) and business intelligence practices. He is passionate about building high performing teams and using agile and product management methodologies to create high-impact digital experiences with integrated continuous optimization and data-driven mechanisms.
Todd has deep expertise in aligning marketing, product and technology teams in agile environments and leveraging AI technologies in order to build highly effective digital operations and program. He has held numerous executive level marketing positions, and developed omni-channel digital marketing programs for a wide range of B2C and B2B organizations in the ecommerce, subscription, enterprise SaaS, software security, telecom, online education, apparel and CPG industries.
Todd is a Principal at Pier 3 and a member of NextGen Venture Partners. He is also a Nationally recognized speaker on the topics of digital strategy, conversion optimization and testing, and is the founder of VisitorCentric.com, one of the first news and information hubs for conversion rate optimization (CRO) and ecommerce professionals.
He has held numerous executive roles and worked with a wide variety of high-profile partners and clients throughout his career including: National Geographic, Verizon Wireless, Samsung, Costco, WeWork, OfficeDepot, LegalShield, PhotoBucket, Berklee College of Music, HD Radio, Webroot Software, NixPlay, the U.S. Navy and the U.S. Postal Service.
Todd holds an MBA from The George Washington University and a BS in Mechanical Engineering from Colorado State University.