With over 20 years of expertise, Todd Barrs draws from a diverse set of engineering and digital marketing experience to help businesses succeed in ecommerce and digital strategy, ecommerce, digital transformation, marketing operations, customer experience (CX), and business intelligence practices. He is passionate about using agile and product management methodologies to create high performing digital experiences with built-in continuous optimization and data-driven mechanisms.
He has deep expertise in aligning marketing, product and technology teams in agile environments in order to build highly effective digital customer experiences. He has held numerous executive level marketing positions, and developed omni-channel digital marketing programs for a wide range of B2C and B2B organizations in the ecommerce, subscription, enterprise saas, software security, telecom, online education, apparel and CPG industries.
Todd is currently a partner at NextGen Venture Partners and Managing Director at Pier 3. He is also a Nationally recognized speaker on the topics of digital strategy, conversion optimization and testing, and is the founder of VisitorCentric.com, one of the first news and information hubs for conversion rate optimization (CRO) and ecommerce professionals.
He has worked with a wide variety of high-profile partners and clients throughout his career including: National Geographic, Verizon Wireless, Samsung, Costco, WeWork, OfficeDepot, Berklee College of Music, HD Radio, Webroot Software and the U.S. Postal Service.
Todd holds an MBA from The George Washington University and a BS in Mechanical Engineering from Colorado State University.